Historical Analogy of the Democratic Party’s position in the Southern Region of America Essay Example for Free

Historical Analogy of the Democratic Party’s position in the Southern Region of America Essay America’s Democratic Party is one of the country’s two major political parties. The organization has a long history, but when compared to the Democratic Party of 1792, today’s party is very different. The Democratic Party was founded in the 1790’s by Thomas Jefferson, who was the principal author of the Declaration of Independence. Jefferson became the first Democratic President of the United States in 1800. Over next 70 years, as the organization grew, so did its support in the South. After the end of the Civil War in 1865, African Americans favored the Republican Party and its anti-slavery views, while the Democratic majority was Southern Whites, who were not in favor of political rights for former slaves (Grantham, 1992). In 1868, Ulysses S. Grant, a Republican, was elected President with the help of African American Republicans, who were voting in a presidential election for the first time. During Grant’s presidency, the Radical Republicans introduced the15th Amendment, which stated that a right to vote could not be denied because of â€Å"race, color, or previous condition of servitude† (Carnes Garraty, 2006, p. 434) Over the years, the Democratic Party has left behind many of its old principles and ideals, especially with today’s presence of African Americans in the party. The Democrats once maintained the support of White Southerners by backing Jim Crow laws and supporting racial Historical Analogy 2 egregation, but today, the majority of African Americans vote for the Democratic ticket (Aldrich, 1995). African Americans began to shift from the Republican Party to the Democratic Party in the 1940s, despite the Democrats opposition to 14th Amendment, which granted citizenship to â€Å"all persons born or naturalized in the United States† (Carnes Garraty, 2006, p. 430). In the election of 1940, Franklin D. Roosevelt, a Democrat, added civi l rights to his party platform. As a result, Roosevelt and the Democratic Party gained support from African American voters (Aldrich, 1995). Today, the majority of African Americans are registered as Democrats. John Kerry carried 89% of the African American vote in the 2004 presidential election, and African Americans continue to gain more political position in the Democratic Party (Wenner, 2004). In 2008, the Democrats nominated Illinois Senator Barack Obama, as its presumptive presidential nominee, solidifying Obama’s place in history as the first African American to be a major political partys presumptive nominee for President of the United States. For almost a century after the end of the Civil War, the Democratic Party had a strong presence in the Southern region of America. From 1880 to 1960, the region was known as the â€Å"Solid South† because Democrats won by large margins in the area (Grantham, 1992). The Solid South began to come apart when President Harry S. Truman, a Democrat, began supporting the civil rights movement (Black Black, 2003). Following Roosevelt’s path, civil rights was a part of Truman’s 1948 Democratic platform, used at the Democratic National Convention. Historical Analogy 3 As a result of Truman’s endorsement of the civil rights movement, which included adopting a resolution to condemn the Ku Klux Klan, many conservative Southern Democrats walked out of the National Convention and left the Democratic Party (Aldrich, 1995). The Democratic support of the civil rights movement significantly reduced Southern support for the Democratic Party and allowed the Republican Party to step in and gain a little success in the South. In the 1950s, the Southern Democrats, who opposed the Democratic Party’s support of the civil rights movement, formed the Dixiecrat Party, which was led by then-Governor of South Carolina, Strom Thurmond. When the Dixiecrat Party proved to be unsuccessful, Thurmond and many other former Southern Democrats switched to the Republican Party. â€Å"Thurmond, a tenacious champion of unreconstructed conservatism, abandoned the Democratic Party to become the first Republican senator from the Deep South in the twentieth century† (Black Black, 2003, p. 1) The Republican Party’s strength in the South grew during the election of 1964. Although Lyndon B. Johnson, a Democrat won the election, he did not carry the five states of the Solid South, which included Louisiana, Mississippi, Georgia, South Carolina and Alabama (Aldrich, 1995). The Deep South states provided an electoral victory to the Republican candidate, Barry Goldwater. It was the first time since Reconstruction that a Republican carried the South in a presidential election (Carnes Garraty, 2006). Johnson and the Democrats continued to lose support in the South by supporting the Civil Rights Act of 1964. After signing the landmark legislation, Johnson said to his aide, Bill Moyers, Historical Analogy 4 I think we just delivered the South to the Republican Party for a long time to come (Grantham, 1992, p. 12). As support for the Democrats in the South dwindled, in 1968 election Republican candidate Richard Nixon used â€Å"Southern Strategy,† to capitalize in the election (Carnes and Garraty, 2006, p. 810). Nixon used a method that attracted the former Southern Democrats, who were still conservative and supported segregation. With his strategy, Nixon defeated the Democratic candidate, Hubert Humphrey, in the election. The era of the Solid South proved to be over, with the Democratic candidate only carrying one Southern state in 1968 election (Dewey, 1992). The Republican’s strategy to win voters in the South alienated African American voters from the Republican Party and pulled in more Southern Whites, who did not support integration, which was favored by the Democratic Party. Over time, Southern White voters continued to support the Republican Party. Today the Democratic Party is no longer the dominant party in the South. The South is now considered a stronghold of the Republican Party. In 2000, presidential candidate Al Gore received no electoral votes from the South, and neither did John Kerry in the following election in 2004 (Wenner, 2004). As the Democratic Party‘s strength weakens in the South, the opposite is happening in the Northern region of America. The Democratic Party was weak in North from the 1880s to the 1960s, when the organization controlled the South, but it is now strongest in the Northeast (Black and Black, 2003). In the 2004 election, all nine Northeastern states, from Pennsylvania to Maine, voted for the Democratic ticket of John Kerry and John Edwards (Wenner, 2004. Historical Analogy 5 From supporting slavery in the 1800s to supporting its first African American presidential candidate in 2008, the Democratic Party has evolved. Despite going through name changes, leaders and incarnations over the years, the Democratic Party has retained its same basic values. It prides itself on being the party for the working people, but as Americaâ₠¬â„¢s view of who was entitled to be a referred to as the working people has changed, so did the views of Democratic Party.

Psychology Essays Forensic Psychology

Psychology Essays Forensic Psychology Forensic Psychology: Critically discuss research studies that have investigated the psychological factors associated with police stress. There is a natural assumption in the public consciousness that being a police officer is a stressful occupation. It is thought that the effects of dealing with the kinds of people and situations that police officers are regularly required to must be stressful. This perception is not just confined to lay-people: psychiatrists and occupational physicians find that police officers are in the top three occupations that are reported to the Occupational Disease Intelligence Network (ODIN). Similarly, studies such as Schmitdke, Fricke Lester (1999) have found a higher rate of suicide amongst police officers than other similar members of a German population. In a recent review of 26 different professions in the UK, Johnson, Cooper, Cartwright, Donald, Taylor Millet (2005) found that police officers were amongst the top 6 professions for high levels of stress and low levels of job satisfaction. Like any area of psychological research, individual differences are going to be important in how a person reacts to a situation. There has been some research carried out into the different individual factors that affect police stress in a number of different police forces around the world. Many of the researched populations have not, however, involved the police, but the factors that have been examined are common amongst occupational groups. Amongst these, Clarke Cooper (2000) include Type A behaviour, negative affectivity, the locus of control, coping styles and psychological hardiness. Negative affectivity, for example, is a tendency in an individual to show generally negative emotions and reactions across a range of situations. The research has frequently found a link between stress and negative affectivity. Similarly there is a large amount of research into Type A personalities. Type A personalities are often impatient, strive for achievement and are very competitive. This facto r has been shown to be important in connection with stress. Davidson Veno (1980) report that 75% of a sample of police officers showed that they had Type A personalities not a surprise considering some of the job requirements. The idea of psychological hardiness has also been shown to be important in stress reaction this has been defined by Lambert Lambert (1999) as involving the factors of control, commitment and challenge. Control refers to the extent to which a person believes that they have an influence over the things that happen to them, commitment envisages an involvement with events that are happening, and challenge infers an approach to life that incorporates and expects change as a matter of course. Hills Norvell (1991) examine psychological hardiness in a sample of 234 highway patrol officers. The findings showed that hardiness as well as neuroticism (almost the same as negative affectivity) moderated the relationship between measures of stress and its physiological and psychological consequences. Much of the older research into stress in the police has concentrated on the negative impact of police work. It has tended to assume that bad experiences at work will tend to result in stress, which in turn results in an absence of well-being. This may not be correct, as research has shown that bad experiences do not tend to have a negative effect on well-being (Cohen Hoberman, 1983). Hart, Wearing, Headey (1995) wanted to examine, then, how personality, coping and work experiences affected well-being. 527 Australian police officers completed a Perceived Quality of Life questionnaire that incorporated a number of different measures including the Satisfaction With Life scale (Diener, Emmons, Larsen Griffin, 1985) and the General Well-Being Questionnaire (Cox Gott, 1990). This research made a number of findings based on these data. For their first finding they compared the psychological well-being of police officers to other professions, in this case school teachers, tertiary stude nts and community norms. It was found that police officers showed similar levels of psychological well-being to these other groups. This lead the authors of the this study to conclude that police officers have normal levels of psychological well-being. This finding can be questioned though, as Johnson et al. (2005) found that teachers also tend to have high levels of stress and low levels of job satisfaction. Hart et al. (1995) are not making valid comparisons. That caveat aside, the authors did look more specifically at what factors were associated with higher levels of stress. Here they confirmed what has already been a consistent finding in the research that it is organisational variables that contribute more to levels of stress than operational variables. In other words police officers in this sample, as in previous research, found their police departments a greater source of stress than dealing with criminals and the extreme situations they came into contact with during their j ob. As well as these aspects, this research also examined personality variables, police work experiences and coping strategies to see how they affected well-being but no particularly strong findings were reported other than some moderate correlations. Findings about the importance of organisational variables over operational variables have also been found in a sample of police officers from the UK. Collins Gibbs (2003) administered a postal questionnaire to 1,206 members of a county police force who were constables and sergeants. This questionnaire attempted to assess the complete loop of the stress-strain cycle by obtaining measures of perceived occupational stress and perceived life stress. Further to this measures were taken of personality factors, moderators in the form of social support and the individuals shift pattern to look for a correlation there as well. In addition to these the General Health Questionnaire was administered. Collins Gibbs (2003) report previous evidence of two studies in the UK that found that levels of mental ill-health amongst police officers was between 17 and 22% (Brown Campbell, 1990, Alexander, Walker, Innes Irving, 1993). In this study, however, mental ill-health had risen to 42% of the sampl e suggesting that levels of stress, and/or its effects, had risen in the 10 years between the studies. In examining the cause of the stress, this study confirmed the result found in Hart et al. (1995) in finding that it was organisational stressors that had a greater effect than operational stressors. The measurement of other factors such as personality, social support and shift work did not provide any particularly significant results. For example little association was found between shift work and stress levels, contrary to previous research which has found it to be associated with higher levels of stress (Brown Campbell, 1990). A clear disadvantage of this study in being able to generalise to other police officers was that it was carried out in a relatively small non-metropolitan police force. Different balances of operational issues and organisational demands may be present. The authors counter this criticism citing a study into Manchester Metropolitan police force which found a similar concentration on the organisational issues (Crowe Stradling, 1993). Much of the older research on stress in the police suffered from methodological flaws, such as using incorrect measures and failing to compare police officers with other occupational groups (Hart et al., 1995). Brough (2004) researched police officers as well as fire and ambulance officers to compare the levels of stress and the response. It was found that levels of psychological trauma and organisational stressors were relatively similar across the services, while again, the importance of organisational stressors over operational stressors was repeated. Looking now more closely at stress, and what kinds of stress police officers have to deal with, it is useful to outline a model of stress to inform the discussion. Mitchell Bray (1990) explain that stress reactions can be categorised into three main different forms: cumulative, delayed and acute. Cumulative stress builds up over a period of time from a number of incidents, while both delayed and acute stress may have their primary cause in one particular incident, often called a critical incident. Police officers are often exposed to a number of critical incidents so the study of their effects on officers is of importance. The effects of this stress have been found to be considerable in many studies. One particularly strong type of reaction to stress is Post Traumatic Stress Disorder (PTSD), which may be caused by experiencing an event involving the threat of death or an actual death. This is clearly something that a police officer is more likely to experience in their career with regularity than in most other professions. Ursano McCarroll (1990), for example, found that the handling of dead bodies and parts of bodies was a significant psychological stressor that caused psychological trauma. Stephens Miller (1998) investigated the rates of PTSD amongst a sample of 527 New Zealand police officers. They found that the rate of PTSD was similar to that experienced by members of a different population that had experienced a traumatic event of a similar nature. The majority of individuals in both groups recovered successfully from the experience. An important finding of this study was that a relationship w as found between the number of traumatic events witnessed and subsequent diagnoses of PTSD. Research in the UK has augmented these findings, Green (2004) reports evidence from Robinson, Sigman Wilson (1997) that found the prevalence of PTSD amongst suburban police officers of 13%, this compares to the prevalence amongst the general population of 2-3%. Green (2004) examined whether PTSD was any more severe amongst members of the police force, once established, than it was in the overall population. The study found that there were no significant differences between the two groups. A criticism of this study was that the number of participants was limited, with only 31 police officers and 72 civilians taking part. Still, the strong effects of trauma are replicated in other research: Carlier, Lamberts Gersons (1997) found in a sample of 262 traumatised police officers that, 3 months after a trauma they showed introversion, emotional exhaustion. In addition, at 12 months post trauma the y continued to have difficulty expressing their emotions, suffered job satisfaction and lack of social support amongst other symptoms. How police officers process traumatic events, then, seems to be very important psychological factor in the stress it causes. Karlsson Christianson (2003) examined the phenomenology of traumatic experiences in a sample of 162 Swedish police officers. The research found that all the police officers who took part were able to remember a traumatic incident from while they had been on duty. The memory of that traumatic event tended to come from the officers early career and usually involved all of the senses many aspects of which could be remembered in considerable detail. The fact that it was early events that most readily came to mind suggested that these had the greatest impact on a police officer. Karlsson Christianson (2003) also cite earlier work by Stradling, Crowe Tuohy (1993) in the UK that found that during the socialisation process into the police force, there was a change of role so that the individual had a more professional attitude to their work. This was often associat ed with a more cynical approach and self-perception. Karlsson Christianson (2003) make the point that the alternative explanation is that police officers simply become more adept at dealing with the stressful situations with which they have to deal. From this survey of some of the research into the factors associated with police stress it can be seen that there are many aspects to consider. Individual differences have an important role to play in reactions to stressful events. In comparing sources of stress, much of the research has found the surprising result that organisational rather than operational factors are more important. It is possible that organisational factors become more important as operational factors diminish. The research into the phenomenology and coping mechanisms shows that police officers perhaps learn how to cope better with stressful events. Despite this, it is clear that witnessing a number of traumatic events is likely to lead to PTSD. A large proportion of the research looks at averages over reasonably large populations which masks the fine-grain details that are better explored by Karlsson Christiansons (2003) study. A hint at gaps in the current research is provided by Johnson et al. (2005) which fo und that police officers at lower levels suffered higher levels of stress than those in more senior positions. These authors suggest that this might be the result of higher levels of emotional labour a concept that has not yet been carefully examined in this occupational population.

Multiple Sclerosis Essay -- Biology Essays Research Papers

Multiple Sclerosis (1) One third of a million Americans suffer from MS and a great percentage of those people are women. Women account for 73% of MS sufferers. (2) MS usually strikes young adults between the ages of 20 and 40 years old. (8) There are even some cases of MS being diagnosed in childhood. Multiple sclerosis is a disease that affects the central nervous system, attacking the brain and the spinal cord. MS attacks myelin, the fatty material that acts as a protective coating to the body's nerves. (1) The inflammation of the nerve tissues covering the nerves can affect any part of the nervous system and varies from person to person. (7) Normal nerve function decreases with the onset of MS because MS causes scars to form on the covering of the nerve. Multiple Sclerosis acquires this term because it literally means scars. (1,7) The covering of the nerve with myelin is very important so that the nerve can transmit signals rapidly and efficiently. Demylelination enables the nerve to carry impulses properly by either blocking or slowing transmission and this is why the various symptoms of MS occur. (1) Symptoms associated with Multiple sclerosis consist in a wide range. MS could cause a numbness of the limbs, loss of vision, or even paralysis. (2) There is no specific set of symptoms that a patient may experience because MS may have affected different parts of the nervous system. Some patients may experience a loss of balance, unstable walking, clumsiness, blurred vision, spasticity (a spring-like resistance to moving or being moved), abnormal speech, memory loss, impotence, and bladder problems are to name a few. (1) In any one patient the symptoms may vary with each attack. (7) The symptoms can last up to days or... ...ave MS are suffering from a disease from which there is no cure and can only have their symptoms alleviated for a while. Earlier mandatory testing should be at the forefront for the young adults that MS targets. > WWW Sources 1)What is MS?, http://www.msif.org/language_choice.html 2)What is Multiple Sclerosis, http://www.nationalmssociety.org/ILD/home/ 3)Multiple Sclerosis: Overview, http://medstat.med.utah.edu/ 4)References on Multiple Sclerosis and Marijuana , http://www.druglibrary.org/ 5)Multiple Sclerosis, Mulitiple Sclerosis Symptom, Multiple Sclerosis Treatment, http://serendip.brynmawr.edu/bb/neuro/neuro01/web3/www.pychealth.com 6)My Life and Fight Against Multiple Sclerosis, http://www.angelfire.lycos.com/ 7)Multiple Sclerosis, http://health.yahoo.com/ 8)Multiple Sclerosis, http://www.msif.org/language_choice.html

My Antonia Essay: The Spirit of Antonia -- My Antonia Essays

The Spirit of Antonia in My Antonia      Ã‚  Ã‚  Ã‚   The life of Antonia Shimerdas, the main character in Willa Cather's My Antonia, could easily be judged a failure. Perhaps measures of wealth, career, beauty and love fall short when held next to Antonia. If one could categorize life by that unnamable light or spirit which Antonia never loses, she would surpass all who belittle her achievements in other areas.    Where the spirit comes from, no one can say. â€Å"Perhaps an ethereal or god-like being takes residence in the person's heart†(Helmick 46). Some may say it's simply the chemistry of human beings to vary in levels of energy, which manifests itself as vigor and enthusiasm for living. â€Å"But even one who attributes the undying light to an abundance of hormones or simply luck in life will ultimately hit a barrier to such a theory, as is the case with the timeless heroine, Antonia Shimerdas†(Helmick 48).    Only rarely does the spirit of life embody itself in the eyes of a woman or man. Strangers recognize a striking presence in the eyes of Antonia even as a young child. Her penetrating eyes, like "mirrors of the soul," remind a passenger conductor of the gleam which emanates from a new dollar. Similarly, when first meeting his lifelong friend, the narrator, Jim, is struck by her "big and warm" eyes, which bring forth images of "the sun shining on brown pools in the wood" (Cather 22).    Like many children, the young Antonia exudes a fascination with all nature's things. Yet her connection with the land continues to flourish at the time when other children climb down from the trees and enter the realm of adulthood. In an arduous life of poverty and toil, Antonia embraces her love of the land, harnessing her passio... ...kept," they could not diminish that which made Antonia blaze-her Inner Light, whose mysterious source remains unnamed, but is forever cherished as a testimony to what it means to truly live.    Works Cited and Consulted Bloom, Harold, ed. Willa Cather's My Antonia. New York: Chelsea House Publishers. 1987. Bourne, Randolph. "Review of My Antonia." Murphy's Critical Essays 145-147. Cather, Willa. My Antonia. Lincoln: University of Nebraska Press, 1997. Fussell, Edwin. Frontier. American Literature and the American West. Princeton: Princeton UP, 1965. Helmick, Evelyn. "The Mysteries of Antonia." Bloom's Willa Cather's . . . , 109-119. Rosowski, Susan J., ed. Approaches to Teaching Cather's My Antonia. New York: The Modern Language Association of America. 1989. Trilling, Lionel. "Willa Cather." Bloom's Modern Critical Views 7-15.   

Free Essay on Nathaniel Hawthornes Scarlet Letter - Pearl as The Scarlet Letter :: Scarlet Letter essays

Pearl as The Scarlet Letter The Scarlet Letter by Nathaniel Hawthorne is a novel that shows the Puritanical way of life. Society does not accept the fact that Hester has committed the sin of adultery so they cast her out by making her wear a scarlet letter 'A' across her chest. Pearl is the product of Hester's sin, the scarlet letter is the product of society. This idea shows that Pearl is the scarlet letter and the scarlet letter is Pearl. There are many ways in which Pearl is shown to be as the scarlet letter because she is considered to be a part of nature, she is the physical connection between Dimmesdale and Hester, and Pearl is the reason that makes Dimmesdale and Hester to finally accept their sin and make their confession in front of society and the people within society. The reasons are listed in this manner because in the first one nature is a stronger force that human force, then comes her connection between Dimmesdale and Hester because she is the natural connection which is a link from the first on e to the second and also her being the reason Dimmesdale and Hester accepting the sin is last because there is a stronger connection between the child and the parents here which is linked from the previous reason. Pearl is a product of a natural act done by two human beings. This is the act of sex. But society considers it to be bad because there was no social contract between the parents to have that baby. But still its natural so it makes Pearl natural and cast out by society. Even her mother notices that it is society that seems to make Pearl the "evil" girl she is, "She knew that her deed had been evil; she could have no faith, therefore, that its result would be for good. Day after day she looked fearfully into the child's expanding nature; ever dreading to detect some dark and wild peculiarity, that could restore to the guiltiness to which she owed her being."( The Scarlet Letter. Nathaniel Hawthorne. 86) Here what is depicted is that Pearl's evil is from her mother's "guiltiness". So if Hester has none of that guilt that came from society then she would naturally be a good girl. Also, Pearl seems to be connected to nature because there is some contact where Pearl has some kind of commun ication with Pearl.

Case study in marketing Essay

By the end of your reading, you should be able to answer the following questions: 1. What do you understand by the term Corporate Social Responsibility (CSR)? 2. Explain two actions that Amway and its IBOs are currently taking that involve CSR. 3. Analyse the key ingredients in Amway’s CSR strategy. Show how the strategy is designed to translate the vision into practical steps on the ground. 4. Recommend ways in which Amway could enhance and develop its impact on making every child matter. Introduction Corporate Social Responsibility (CSR) means businesses and organisations working responsibly and contributing positively to the communities they operate in. It involves working with employees, their families, the local community and society at large to improve their quality of life. Companies that operate in a socially responsible way strengthen their reputations. In business, reputation is everything. It determines the extent to which customers want to buy from you, partners are willing to work with you and your standing in the community. The company  Amway is one of the world’s largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories worldwide. It is a family-owned business with a strong emphasis on family values. Its IBOs are often couples. Many of these are raising families. They therefore have a strong bond with children. These families are more than happy to partner with Amway, who, as part of its Corporate Social Responsibility strategy, works with UNICEF, the United Nations Children’s Fund. As a family company, Amway is committed to playing a part in improving the lives of children in need across the globe. In this way, the company is able to show its commitment to the support of global causes. Amway defines a global cause as ‘a social issue affecting many people around the world engaged in a struggle or plight that warrants a charitable  response’. This case study shows how Amway is a business that does more than provide customers with good quality products. It shows the practical realities of Amway’s global commitment and how it plays a key role in the communities in which it operates. Growth and responsibility An understanding of how Amway operates as an organisation gives a clearer picture of the contribution it can make to help children in need across the globe. Amway’s vision is to help people live better lives. It does this every day by providing a low-cost low-risk business opportunity based on selling qualityproducts. What does Amway do? Amway distributes a range of branded products. These products are sold to IBOs worldwide. The IBOs are Amway’s links with consumers and the communities in which they operate. The IBOs are self-employed and are highly motivated. They work within the guidelines of Amway’s Rules of Conduct and Code of Ethics, which are about being honest and responsible in trading. IBOs sell to people that they know or meet. They can introduce others to the Amway business. Typical products that IBOs sell include: personal care – fragrances, body care skin care and cosmetics durables such as cookware and water treatment systems nutrition and wellness products such as food supplements, food and drinks. IBOs play a key part in helping Amway to deliver its Global Cause Programme. In order to give many of the world’s children a chance to live a better life, Amway launched the global One by One campaign for children in 2003. The One by One programme: helps Amway to bring its vision to life declares what the company stands for builds trust and respect in Amway brands establishes Corporate Social Responsibility at a high level. Amway encourages staff and IBOs to support its One by One campaign for children. Since 2001, Amway Europe has been an official partner of UNICEF and has been able to contribute over â‚ ¬2 million (about  £1.4 million). The focus is on supporting  the worldwide ‘Immunisation Plus’ programme. This involves, for example, providing measles vaccines to children across the globe. The ‘Plus’ is about using the vehicle of immunisation to deliver other life-saving services for children. It is about making health systems stronger and promoting activities that help communities and families to improve child-care practices. For example the ‘Plus’ could include providing vitamin A supplements in countries where there is vitamin A deficiency. Since 2001, Amway and its IBOs across Europe have been supporting UNICEF’s child survival programme. The need is great. One out of ten children in Kenya does not live to see its fifth birthday, largely through preventable diseases. Malaria is the biggest killer with 93 deaths per day. Only 58% of children under two are fully immunised. The work of the One by One programme is illustrated by a field trip undertaken by Amway IBOs to Kenya. The IBOs travelled to Kilifi in 2006 to meet children and to find out what the problems are in various communities. They act as champions spreading the message throughout their groups. In Kilifi, the focus is on trying to reach the most vulnerable children and pregnant mothers. The aim is to increase immunisation from 40% to 70%. Other elements of the programme involve seeking to prevent the transmission of HIV/AIDS to infants. As the Amway organisation grows and prospers, it is able through CSR actions to help communities to grow and prosper too. Developing a strategy A strategy is an organisational plan. Implementing a strategy involves putting that plan into action. In other words a strategy shows how a business will achieve its goals. The strategy thus enables an organisation to turn its values into action. Values are what a company stands for. An important value for Amway is being a caring company. Amway believes in demonstrating this caring approach and this is why it has partnered with UNICEF. All Directors design strategies for the whole of an organisation. Effective strategies involve discussion and communication with others. The views of IBOs are influential in creating strategies for Amway. Amway’s strategies for corporate social responsibility are cascaded through the organisation as shown below. Amway’s Global Cause strategy involves creating responsible plans that make a difference. However, the strategy is flexible. In shaping the strategy, research was carried out to find out which global causes IBOs support. The results showed that many favoured a cause that helped children. There was a clear fit between Amway’s aims to help children and UNICEF’s ‘Immunisation Plus’ programme for children. Objectives From the outset, Amway set out some clear objectives for its strategy. These were to: build loyalty and pride among IBOs and employees enhance Amway’s reputation as a caring organisation  make a real difference to human lives. Child mortality is particularly high in developing countries because of infectious diseases. Many children could still be alive if they had been vaccinated. For under  £12 a child can be vaccinated against these diseases and has a fighting chance to reach adulthood. UNICEF’s world child ‘Immunisation Plus’ programme is a fitting focus for the activities of Amway UK and its IBOs. The UK initiative is part of a European-wide fundraising campaign for children. It recognises the importance of building good working relationships with UNICEF in each market in order to launch fundraising programmes through Amway’s IBOs and their customers. The objective is to raise â‚ ¬500,000 (about  £350,000) every year until 2010 across Amway Europe. In 2005 Amway UK’s partnership was deepened through becoming an official Corporate Partner of UNICEF UK. The Corporate Partnership is a closer longer-term relationship which benefits both partners. Working together the two parties raise money for UNICEF. Identifying stakeholders  Amway’s Corporate Social Responsibility strategy has been developed with the interests of the followingstakeholders in mind: Communicating the strategy  Good, clear communication is essential in making sure that the CSR strategy relates directly to the company business objectives. Communication also helps in putting the strategy into practice. A number of communications media are used: 1. Face-to-face communication: Regular meetings take place between UNICEF, Amway and its IBOs. Through meetings with UNICEF staff, Amway is able to discuss the vision and objectives. It then passes the message on by meeting with IBOs. In 2005 the two organisations arranged a joint briefing day for  IBO Leaders. They were able to hear firsthand experiences from UNICEF staff about their roles and UNICEF’s work as well as where the money goes. 2. Printed material: Amway produces a monthly magazine for all IBOs called Amagram. 3. Public relations materials are also important, particularly at launch events for the initiative (e.g. in Milton Keynes in 2006). 4. Email communication: Email is very important in the company – it plays a significant part in keeping IBOs up-to-date. 5. Online activities: There is a micro-site dedicated to the Amway UK/UNICEF partnership on the UNICEF UK website. Fundraising Amway Europe provides support for fundraising to the extent of â‚ ¬500,000 (about  £350,000) per year through selling items such as: greetings cards multi-cultural gifts and cards stationery and wrapping paper toys for children. However, Amway UK’s support goes well beyond these activities. In addition, it involves staff fundraising events and raffles organised by the IBOs. UNICEF attends IBO major events (usually supported by 1,000 or more IBOs) where requested. A UNICEF stand outlines the work with speakers, literature and merchandise. Conclusion Amway is a family business with family values. Its IBOs are people who want to make a difference to the communities in which they operate and to the wider world community. This is Corporate Social Responsibility (CSR) in action. The clue to Amway’s success is the careful planning of its strategy and its involvement with manystakeholders in getting the strategy right. Of course, it is early days in the latest chapter of a strong relationship between Amway and UNICEF. Evaluation is taking place to measure the success of the initiative in terms of meeting fundraising goals. Customer research is carried out to test customers‘ views on the relationship and to find out how aware the general public is about what Amway is doing in the field of CSR. Sample study questions 1. What do you understand by the term Corporate Social Responsibility (CSR)? 2. Explain two actions that Amway and its IBOs are currently taking that involve CSR. 3. Analyse the key ingredients in Amway’s CSR strategy. Show how the strategy is designed to translate the vision into practical steps on the ground. 4. Recommend ways in which Amway could enhance and develop its impact on making every child matter.

Alcohol and Advertising Essay

Throughout the history of television, viewers have raised many questions about alcohol advertising. Does advertising influence alcohol consumption? Does it has an impact on alcohol abuse or alcohol related disease and death? How is advertising affecting us? The goal of this essay is to collect evidence, both theoretical and empirical, that would address the question of whether advertising affects in any measurable manner alcohol consumption and mortality from alcoholism and alcohol related disease. The alcohol and advertising industries argue that as alcoholic drink is a legal product it should be legally possible for it to be advertised, and that bans on alcohol advertising would have adverse effects on the alcohol market and on the media. They also argue that bans are not justified as advertising is concerned with promoting sales of individual brands and there is no evidence of a causal link between advertising and the overall level of alcohol consumption or the amount of alcohol related harm. The main arguments are that as well as promoting brands, advertising is also concerned with recruiting new drinkers and increasing sales among existing, and especially heavy consumers. (Fisher 22-24) Henry Saffer, a New York economist who focuses in alcohol research, assures that alcohol advertising is increasing traffic accidents and alcohol consumption. He declares, ?  §Until now, most of the studies done on the subject conclude that alcohol advertising doesn?  ¦t affect drinking behavior. The alcohol industry uses these studies to bolster its argument that advertising only induces people to switch brands. These studies keep coming and find nothing because they set themselves up to find nothing. (Abramson 1) Saffer research? K? K Much of the debate concerns the possible effects on children and young people. The Advertising Codes prohibit the specific targeting of minors, but the ubiquity of alcohol advertising ensures that it can hardly be missed by them. Indeed, the evidence is that even young children are aware of alcohol advertisements and tend to remember them. (Mackiln 251-252) ?  §The American Academy of Pediatrics shows a recent study of the impact of television on children and teenagers: ? XAmerican children view over 23 hours of television per week. ?XTeenagers view an average of 21 to 22 hours of television per week. ?XBy the time today’s children reach age 70, they will have spent to 10 years of their lives watching television. ? §The American Academy of Pediatrics states that television advertising influence education and conduct of children and adolescents. They believe that ?  §time spent watching TV could be better spent on constructive activities. Some other statistics that are shown are: ? XAmerican children have viewed an estimated 360,000 advertisements on television before graduating from high school. ?XAmerica children view nearly 2,000 beer and wine commercials on television. Beer, wine and liquor companies spend over $2 billion per year on advertising and promotion. (1) Perhaps the most commonly held assumption by researchers in the field is that advertising works. There is a strong belief that advertising affects consumption of alcoholic beverages and is related to the adverse consequences of excessive use. Hilary Abramson, describes in her article ?  §Alcohol Ads Increase Drinking the study ?  §The Alcohol Epidemiology program at the University of Minnesota has list some restrictions that can be apply in a special event, business or organization. The restrictions are: noooooooo Works Cited Abramson, Hilary. ? §Alcohol Ads Increase Drinking. August 1997. November 23, 2002 Abramson, Hilary. ? §Warning: TV Alcohol Ad Warning Could Work. August 1995. November 23, 2002 ?  §The American Academy of Pediatrics. November 23, 2002 Fisher, Joseph C. ? §Exposure to Alcohol Images in Mass Media. Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey. Connecticut: Greenwood Press, 1993. 28-55. Hanson, David J. ? §Alcohol Advertising. 1997-2002. November 23, 2002 Macklin, Carlson Les. , ed. ? §Adolescents?  ¦ Attention to Beer and Cigarette Print Ads and Associated product Warnings. Advertising to Children: Concepts and Controversies. California: SAGE Publications, 1999. 251-275.