John Cover :: Biography

â€Å"Jack is an unsung hero. He did something great for the world, saved a lot of lives and prevented a lot of injuries,† said retired police captain, Greg Meyer (Jack Cover, page 1 of 3). Rick Smith, the chief executive and founder of Taser International, said in a statement,† Jack was one of the most influential inventors of modern times, who affected the lives of hundreds of thousands of law enforcement officers, citizens, and even criminal suspects,† (Taser Inventor Dead at 88, page 2 of 4). From the quotes of these two men, it is clearly seen that John Cover did something tremendous that would affect the lives of thousands. Many people have never heard of this man, so they do not know what he invented. Well, this man invented the Taser, the non-lethal weapon that uses pulses of electrical current to disrupt the target’s ability to control his or her muscles† (John Cover: Inventor of the Taser, page 1 of 2). The term â€Å"open-minded† mean s, â€Å" Receptive to new ideas or to reason† (The American Heritage Desk Dictionary and Thesaurus, page 520). John Cover was an extremely open-minded inventor who kept an open mind to any new ideas he or his assistants came up with. John Higson Cover was born on April 6, 1920, in New York. Cover was later nick-named â€Å"Jack†, which was what most people came to know him by. Cover grew up in Chicago where his father was the Professor of Economics at the University of Chicago (http://www.timesonline.co.uk/tol/comment/obituaries/article5791955.ece). No other records of his parents or childhood were found. Cover then went to the University of Chicago, where he earned his PhD in physics ( www.timesonline.co). Cover began to invent things such as cooked food testers and voice activated switches in his spare time, early in his career (http://www.nbcfw.com/news/archive/Taser-Inventor-Dead-at-88.htmlcorder=reverse). Cover was a test pilot in the United Stated Air Force in World War II. In 1952-1964, Cover was employed by the American Aviation. Then, in 1970, Cover set up the Taser Systems Company (www.timesonline.co). No claimed religion was found. â€Å"Cover’s goal was to invent a non-lethal weapon to combat the plane hijackings and riots that were occurring in the 1960s,† said Rick Smith, chief executive and founder of Taser International (www.nbcfw.com). The battery operated Taser projects darts attached to insulated wires to give electric shocks over a range of a few meters (www.timesonline.co). Though it was designed to be a non-lethal weapon, the Taser has caused a few deaths (Jack Cover, Taser Inventor, page 1 of 4).

7p’s marketing mix Essay

The product is basically a smooth orange juice made with natural orange and is organic, with benefits such as it’s never sweetened, never concentrated, there are 11 juicy hand-picked oranges in every bottle ,there is 1 portion of fruit in every 150ml serving. (Also used in this report will be smoothie drinks and it will be part of the marketing mix) The product itself is part of the marketing mix because if the product is unique and offers quite a few benefits then it will help the marketers in selling it, also the fact that the product has what juice drinkers looking for, for example they will be looking for good taste, good health and part of their five a day including additional benefits such as a good source of vitamin c, all these factors help the product be the best it can be and help it sell in the shelves of supermarkets. Promotion The promotion of the juice is done in many different ways, one of the most used is advertising but their other forms of indirect advertising such as sponsorship are also methods of promotion. For innocent the promotion element was very important because they were unknown in the market because they were a new start-up so they marketed their product quite heavily and managed to get their product into a major supermarket which extended their reach nationally and enabled them to advertise on TV, newspapers and major banners on the highways. Eventually all this promotion helped them get to the ? 100million pound turnover that they have today. Over the years their promotion has helped them increase market share and compete with smoothie market leader â€Å"pj† Price The 3 founders of innocent found it surprisingly easy to break into major outlets even though their retail prices were as high as ? 2 for a small, 200 ml bottle. By 2002/2003 sales had risen to ? 10 million a year and the future looked very bright. Then things became a bit tougher. The smoothie market had been originated in Britain in 1994 by a company called ‘PJ’. Stung by Innocent’s success, in 2003 PJ Smoothies were promoted more heavily, stabilising their market leading position. Then the major supermarkets started offering own-label smoothies. With a Tesco’s own-label bottle at ? 1. 39, it would be much harder to charge ? 1. 99 so innocent had to fight on price with competitors and keep growing but they focused on justifying thus making it a very good product which helped it sell at the high end of the price graph. A pro of having a high price is people automatically assume it is a good brand and this help in the marketing because they are seen as quality providers in public so when innocent launch a cheaper alternative they will not find it difficult to sell to people with tighter budgets. People The people behind the brand are well known in the public, they are two former university students who after leaving university, Richard Reed, Adam Balon and Jon Wright decided to try their own business, selling fresh fruit smoothies. The idea started when they spent ? 500 on strawberries and bananas, they went to a festival and got feedback of their smoothies from the public, in the end they got amazing feedback and set up their business so it’s evident that the people behind the company are passionate about the business and have helped raise funds for the start-up and market the business, also they are famous for creating a very good environment to work in (image below) which helps the people in creativity and work productivity and this is a marketing edge which is used when innocent promote their products, they are very happy to publicise the work environment which innocent provides them. Physical The exterior appearance of innocent packaging is very attractive and overall the company projects a very attractive feel for the organisation, even the headquarter buildings of innocent are very well designed and the work place is very clean and attractive and this projects a very good image of the company and in marketing terms a very good proposition to the customer. The logo’s on bottles is very well designed and the graphic fruit images does not hinder in the marketing mix, the packaging delivers a very fresh and exciting look to the customers as much as the fruits themselves. Place The distribution channel is always very important because we all the marketing in the world if people can’t purchase your product then it pretty pointless so it’s vital that innocent are available in a lot of stores, they are available in tesco, asda and Sainsbury’s and together these stores have 80% of market share in the UK so in essence they are very well placed and this gives them a marketing advantage. Process Also important is the process in which the apple goes from field to factory, from factory to store and this logistical side of the equation is important because it’s great to be selling to Tesco, you have to be able to deliver the top quality product promised. So innocent have farms where they produce the fruit also they buy in fruit and transport the products to their production faculty where the smoothies are made and packaged thereafter they are delivered to supermarkets nation-wide, this process helps them get products into place and products to customers quick and effectively. Conclusion During this process of writing this marketing mix, I have realized that the marketing mix is inter-linked and each part works with another, so the promotion work with the price and the people and so on so forth, so in terms of innocent they are covering the marketing mix quite well.

Importance of Library in Our Life Essay

Libraries are only next in importance to schools, colleges and universities as means of educating the public. A library is a store-house of books-books of all kinds and on all subjects under the sun. A good modern library usually subscribes to practically all the important newspapers and periodicals. Books, newspapers and periodicals are the main features of a library and they represent the endeavours, achievements and glory of writers, statesmen, scientists, philosophers and saints. For a person of average means it is difficult to purchase more than one or two daily newspapers, but it is the keen desire of educated people to know all possible shades of opinion as expressed in various newspapers. The obvious course for them is to visit a library during their leisure and glance through the relevant pages of many newspapers which they think are worth the trouble. Generally a person does not subscribe to more than one or two magazines or periodicals and yet in these days of abundant supply of illustrated and pictorial journals most of us would like to have a look at the most attractive and interesting among them. This can be done only in a library which usually subscribes to most of the popular magazines. The best feature of a library is that it either makes no charge upon the readers or collects a negligible membership fee for making available to them newspapers and journals. This fact is immensely helpful to the ill-paid and poor members of society who, notwithstanding their poverty, are interested in the political, social and religious developments reported by newspapers. To those who are vociferous book readers, a library is all the more useful. Only a very rich man can afford to have a large private collection of books, while the desire to read books is now- a-days becoming more and more common. Besides, no private collection can be as big, up-to-date, and varied as the collection of books in a library; one can find books on history, economics politics, philosophy, physics, chemistry, biology, mathematics, literature, and languages. As the needs of various readers are different, a library serves a very useful purpose by meeting the requirements of all readers. The poorest man can go to a library, take out any book he needs and read or take notes from it without having to pay for the privilege. In this way, a single library benefits thousands of readers. Again, some books are priced so high that they are beyond the means of average reader, but they are usually to be found in a library. It is evident that a library confers incalculable advantages on the public only if they care to make use of it. A library has always a studious atmosphere. As we enter a library, we find ourselves surrounded by books and readers. We see books of all kinds and sizes reposing in their respective places, and earnest readers eagerly devouring the contents of the books they have picked up from the shelves. What is more, all possible facilities are provided to the readers. Comfortable chairs with tables in front, adequate lighting arrangements, and a librarian to help and guide the reader all these factors make the place a veritable sanctuary fit for even the most serious and zealous students. A library is even more useful to research students. A research scholar working on a difficult, obscure subject usually needs books that are very expensive and that are often not available in the market. Sometimes he may need to refer to original manuscripts not otherwise available. In all such cases he will find it very advantageous to visit the various libraries and collect his material. It is a stimulus to reading. It helps us develop a reading habit. Since its gates are open to all and sundry, to rich and poor, to professors and students, to scholars and lay-a-taste in books. In short, a library is a standing invitation to the public to come and read books as well as newspapers and periodicals. There is a wide choice of books and the library helps us to escape from the practical necessities of this world. And while there is a charge for traveling m a bus, for entering a cinema or a circus, for seeing a cricket match, there is no such charge for entering a library and becoming engrossed in a book.

How to Tell a True War Story Essay

O’Briens â€Å"How to Tell a True War Story†, is a compilation of war stories and some experiences that men have had while away from home, at war during a battle. The theme of O’Briens short story is to always look at the positive side of all things that may happen in one’s life. There is a positive side in every single action that takes place in people’s lives. O’Brien tries to explain a war story as best as he can but, most believe that to actually know the events that happened and how gory or pleasant each little thing was, one must experience it themselves. O’Brien’s objective is to prove to the audience that it is next to impossible to tell a â€Å"true† war story and be able to explain all of the details in which are seen throughout a war. In the story, the plot is not an easy one to follow. This is caused by the author putting multiple war stories into one complete story. The following quote is an example of O’Brien trying to express as many minor details as possible: â€Å"They carry the soldier’s greatest fear, which was the fear of blushing. Men killed, and died, because they were embarrassed not to. It was what had brought them to the war in the first place, nothing positive, no dreams of glory or honor, just to avoid the blush of dishonor. They died so as not to die of embarrassment.†(O’Brien 1152) This quote is a direct quote from a different short story pertaining to war. Obrien uses this type of writing to try and capture as many minor details as possible in the short story. In the story, this quote explains how every man away from at war is trying to mask their emotions as well as their fear of dying. In the short story called â€Å"How to Tell a True War Story,† the narrator Tim O’Brien himself has a friend who went to war in Vietnam. His friend Curt Lemon, Tim O’Brien however does not return home to his friends and family after the war is over. In the story, there aren’t any morals. Most people believe war is an awful place and they are exactly correct. The theme of O’Briens short story, â€Å"How to Tell a True War Story,† is to always look at the positive side of things that happen in one’s life. It takes a true soldier who has been in Vietnam fighting in the war to take a positive look at the tings occurring in his life. Shortly after the death of Rat Kiley’s best friend, Curt Lemon writes a letter to Lemons sister, Kileys friend who recently passed: â€Å"He was a slim, dead, and almost dainty young man of about twenty. Hel lay with one leg bent beneath him, his jaw in his throat, his face neither expressive nor in exp ressive. One eye shut. The other was a shaped hole.† (O’Brien 1151) This quote is some of the details in Rat Kileys letter to his dead friend and fellow solider, Curt Lemon. The audience expects the letter to be full of positive things because this is how Rat Kiley looked at certain things though his own eyes. The audience is led to believe that he constantly took a positive outlook in life, which is how all people should see things. Curt Lemon’s sister had no response to Rat’s letter home informing the family that their son had passed. In â€Å"How to Tell a True War Story†, the plot is very hard to follow and to some the theme is hard to find as well. In the end, â€Å"How to Tell a True War Story† is a well written short story by O’Brien. One could take many life lessons from O’Brien’s work as well as get a little insight of what it might be like to serve for one’s country at war.

Eiffel Tower Essay Example | Topics and Well Written Essays - 750 words - 1

Eiffel Tower - Essay Example This building has an amazing history of origin: in 1889 in Paris in order to commemorate the centenary of the French Revolution the World Exhibition was held, so the city government instructed to erect a temporary structure, which had to serve as an entrance arch. The Common French Competition of architectural and engineering projects was launched on May the 1st, 1886. The competition attracted 107 applicants, and most of them just repeated the tower project proposed by Eiffel. Thus Eiffel project became one of the four winners, and after that the engineer made final changes to the project and found a compromise between the original purely engineering scheme design and decorative option. As a result, committee insisted on the Eiffel Tower plan, although the idea was not his, but his two employees. Such a complex structure was collected within two years, and it became possible because Eiffel applied to special construction methods. In order to match the tower to the sophisticated tastes of the Parisian public, architect Stephen Sauvestre was instructed to contribute the design and to work on tower’s artistic appearance. He proposed to add decorative arches to the base, to make a glass pavilion on the first level, to give a rounded shape to the top of the tower and use a variety of elements for its decoration. 300 workers performed construction works during two years, two months and five days. High speed of construction was provided by precision drawings and exact dimensions. And on March the 31st, 1889, in less than 26 months after the start of digging pits, Eiffel invited several more or less physically hardy officials to make the first rise on 1710 level. Construction was stunning and got immediate success. During first six months more than 2 million visitors came to see the "iron lady†. Despite its common success, from the very beginning of the construction there were also enough opponents to the building of the

Political science project Essay Example | Topics and Well Written Essays - 2000 words

Political science project - Essay Example Social and Political effects of IMF Both IIMF and World have played an imperative role in shaping the political, social and economic environments of India, especially with the knowledge that India has been one of the developing countries with unstable environments. In this regard, with the IMF and the World Bank, both the social and political environments of India have been profoundly impacted. Scholars assert that India has received more benefits than losses from the International Financial Institutions. This is because; it is notable that India’s economy has improved since the two institutions came into action. Still, others state that the World Bank created more harm than good by reducing the Indian Economic growth rate (Mishra, 2012). However, one of the notable impacts of World Bank on the Indian economic and social environment is poverty alleviation. Statistics show that so far India has borrowed a total of US$ 65.8 billion from the World Bank. This played a key role to India since it assisted in funding its projects (Kumar, 2012). Needless to say, the funds provided were used in projects such as development of the infrastructure, rural development and social improvements among the citizens. The living standards of Indians have been improved since the poverty level has been reduced. ... Arguably, IMF also plays an extremely significant role in the Indian political and economic environments through a number of ways. This is mainly by providing economic assistance in terms of funding the government projects in the country. In addition, the IMF also provides consultancy services to the country in policy making. Kumar (2012) asserts that these policy making services have had a substantial impact on India’s political and social economy. This is because; with better policies in the country, cases of corruption are reduced and there is political integrity. In addition, borrowed funds will be utilized efficiently and thus there will be overall growth among the citizens (Eiras, 2003). Another social impact that has been observed is the improvement of the health of the citizens. A report by Kumar (2012) about the effects of IMF on India showed that, due to lack of food and other necessities the country suffered from health problems. In addition, a report given in the y ear 2007 showed that most children of the poor families in India were born while suffering from malnutrition (Mishra, 2012). This is because, the pregnant mothers had not been well fed during their maternity periods. With funding from the IMF and the World Bank, the country can provide food assistance to the poor families and thus, promoting the health of many of the citizens (Mishra, 2012). Cases of food starvation in the country have also been reduced, thus impacting the society positively since cases of theft or tribal clashes have reduced. This is a serious social effect in India since it promotes peace and stability in the country. In reference to Lagarde (2012), the World Bank and the IMF have positive effects

Conflict of Interest Essay Example | Topics and Well Written Essays - 1000 words

Conflict of Interest - Essay Example The biasness he will show at that point will give rise to conflicts. Moreover, an example may be, if there is some kind of affection between the boss and the employee and as a result the boss gives advantage to that specific employee. In this process unintentionally or intentionally other employees will suffer and this is what conflict of interests is all about. Now there are actually two types of conflicts; potential conflicts and actual conflicts. The potential conflict occurs when there is a divergence between the personal and professional interests of an individual. The above examples are potential conflict based. The actual conflict depends on the situation not on the actions of the individuals. Nowadays actual conflicts are not as common as potential conflicts are. Potential conflict can be considered as a red flag, which means that the person involved in the conflict must be careful with whatever he is doing before it turns out to transform into an actual conflict. As the pote ntial conflict can take the shape of an actual conflict that is why the officials should remain vigilant and they should keep a keen eye on whatever is happening in the organization (Campbell and Keith, 122-126). Conflict of interest has always been an indicator of moral wrongness. Moral wrongness refers to the act of doing something that is morally wrong. It is prohibited and prevented at all cost but if it happens then the consequences are devastating. There are two reasons on the basis of which conflict of interest are considered as an indicator of moral wrongness; 1. If a person who is involved in the conflict of interest does not know what he is doing, this negligent behavior has an adverse effect on the people he is being biased for and for those whom he is not being bias as well. This is morally wrong because every employee should be treated equally according to his rank and any kind of biasness among the employees will be considered morally wrong. 2. If the people who are su ffering don’t know at the moment that a conflict is taking place and the person who is involved in the conflict also doesn’t reveal this to them, then this whole act will be termed as deception. Deceiving someone is also morally wrong. It not only hurts the person but it also disappoints him. If equal effort is being made then what is the reason of this conflict of interest. Let us take the same example given above. It is related to an organization in which an employer hires his wife for a job. Their personal relation will obviously affect their professional life. The husband will obviously be bias for his wife. He will not consider her as an employee and as a result other employees will suffer. The amount of bonuses and promotions she will get will be much more then the amount given to other employees. Apart from this she will also not be fired for her lousy performance but she will be given many chances to improve herself while other employees will be fired at the in stant no matter how hardworking and efficient they are. This act will sometimes be noticed by the other employees and sometimes they will not be able to note that conflict is taking place. The moment they know that their boss is involved in a conflict they will definitely be disappointed and if in some cases they do not get to know then also the boss will be involved in a case of deception. This act of biasness and deception shows that conflict of interest is always an indicator of